Within this study give important theoretical and managerial implications. Benefits show
In this study deliver substantial theoretical and managerial implications. Final results show that the maximum spending budget is highly correlated with household size and time spent on grocery purchasing. This matches the theoretical implication that consumers’ maximum budget is relevant to their demand (i.e., household size plus the ease of shopping). It implies that if marketers can provide additional benefits for shoppers with bigger family size and also the ease of buying via the fresh food box, buyers could be additional likely to commit their maximum budget for the solutions. Thus, it is actually suggested that marketers may require to provide much more selections of fresh meals box (such as a larger sized fresh food box) which is hugely attracted by buyers with larger family members sizes or the preference of shopping convenience. As for managerial implications, this study gives beneficial data for farmers and marketers in supermarkets, hypermarkets, traditional markets, farmers’ markets, and online markets. Firstly, marrow products are more important than leafy solutions when the maximum price range is considered. This could possibly be for the reason that marrow solutions can still be fresh and maintain their appearance high-quality even via challenging transportation and delivery.Horticulturae 2021, 7,14 ofUnlike the leafy vegetables, marrow vegetables might be kept for longer, so when shoppers have a possibility to order a fresh food box, the marrow vegetables are likely to become picked instead of the leafy vegetables. Therefore, it is recommended that marketers can prepare extra possibilities of marrow vegetables. If it could be supplied year-round, it really should usually be beneath the customers’ list. Secondly, even though benefits reveal that fresh food boxes have a market opportunity in Taiwan, the market place channels, i.e., conventional markets, supermarkets, hypermarkets, and farmers’ markets, did not exhibit a considerable level, although the on the web markets reveal a considerable distinction if when compared with those non-online market channels. This implies that shoppers with these often visited market place channels would not give any maximum price range to get a fresh meals box, but those that often visited on line markets would be prepared to pay to get a fresh food box. Hence, it really is recommended that marketers of on line markets should continue to market fresh food boxes, even though the COVID-19 pandemic scenario is over. Especially, the fresh food box industry in Taiwan is still pretty new towards the majority of customers. There is no FAUC 365 GPCR/G Protein assure that customers will still adopt the fresh meals box immediately after the pandemic scenario, as a result, the contribution of this study provides a standard information about what things may influence consumers’ preference and maximum spending budget for fresh food boxes. 6. Limitation This study only focuses on the bigger scope on the maximum spending budget estimation, although the particulars of Olesoxime In stock food-ingredient selection weren’t specifically integrated within this study. Actually, the varieties of meals ingredients can be a important issue to lead the prospective purchasing intention. Therefore, it suggests that future studies in relevant subjects of fresh food boxes can focus on the mixture of food-ingredient choice.Author Contributions: Conceptualization, M.-T.V.N. and S.-H.Y.; methodology, M.-T.V.N., S.-H.Y. and M.-K.K.; software, M.-T.V.N. and S.-H.Y.; validation, S.-H.Y., and M.-K.K.; formal evaluation, M.-T.V.N. and S.-H.Y.; investigation, M.-T.V.N., S.-H.Y. and M.-K.K.; resources, S.-H.Y. and M.-T.V.N.; information curation, M.-T.V.N. and S.-H.Y.; writing–original draft preparation, M.-T.V.